About Manuel

A global leadership journey built on people, service and excellence

Manuel brings more than three decades of hospitality leadership, executive perspective, and coaching discipline to leaders and organizations navigating growth, change, performance, and service excellence.

Leadership Story

A career built inside service, operations, and executive responsibility.

Born and raised in Madrid, Spain, I began my hospitality career at the age of 17, working on the heart of the house lines while pursuing my education. Over the next three decades, I built my career from line-level positions to senior executive leadership roles, gaining firsthand experience in what it takes to lead teams, drive performance, navigate complexity, and create exceptional customer experiences. My professional journey has taken me across Europe and the United States, where I have had the privilege of leading and learning within some of the world's most respected luxury hospitality organizations, including international brands such as The Ritz-Carlton, St. Regis Hotels & Resorts, and The Luxury Collection, as well as distinguished independent properties including The Mark New York and Salamander Hotels & Resorts.

Most recently, I expanded my experience beyond traditional hospitality through my leadership role at The Milken Institute, where I oversaw hospitality, food and beverage, events, and client experiences for a world-class institution that regularly engages global business leaders, government officials, philanthropists, and innovators. This unique combination of luxury hospitality and high-level stakeholder engagement has further strengthened my ability to create exceptional experiences, build high-performing teams, and deliver results in complex, service-driven environments. Along the way, I worked with outstanding leaders, mentors, and teams whose influence helped shape my leadership philosophy and approach to developing people. Throughout my career, I developed a deep understanding of business from operational, financial, cultural, and human perspectives. I learned that while strategy, execution, and financial performance are critical, exceptional results are ultimately achieved through people and by people. The strongest organizations are built by leaders who create trust, inspire accountability, foster collaboration, and help others perform at their highest potential.

Testimonials

Trusted perspective from leaders who have worked with Manuel.

Selected testimonials from leaders across luxury hospitality, people leadership, operations, and coaching.

I had the pleasure of working with Manuel during his time as General Manager of the Ritz-Carlton Pentagon City, and I can say without hesitation that he is an exceptional leader and hotelier.

Manuel leads with genuine passion and a sharp eye for business. What sets him apart is his ability to view operations through an owner's lens—consistently improving the hotel's cash flow and driving efficiency, while never losing sight of the balance between taking care of guests and caring for his associates. He understands what it takes to deliver a true luxury experience, and he does so while running a disciplined, high-performing operation.

Beyond the numbers, Manuel is simply a delight to work with. He brings an open mind to every interaction, a collaborative spirit, and a rare willingness to roll up his sleeves and make things happen. Any organization would be fortunate to have him.

I recommend Manuel with the highest confidence.

Sami Zeitoun

Vice President of Asset Management Xenia Hotels & Resorts, Inc.

One of Manuel’s best leadership qualities is his unwavering commitment to his team. He consistently recognizes and celebrates their contributions, generously sharing credit for exceptional guest experiences rather than seeking recognition for himself. This selfless approach has earned him the trust, loyalty, and respect of his staff.

Manuel understands that exceptional guest experiences are built by engaged and empowered employees. The confidence, pride, and positive morale he gives his staff are reflected in the outstanding service they deliver to guests.

Izak Senbahar

Owner, The Mark Hotel New York

I had the pleasure of working with Manuel twice in my career and found him in both instances to be a results-oriented leader. What I really appreciated was seeing how Manuel inspired his team to reach new heights. He is a very focused, driven and balanced leader. He is also a great human being that is a delight to be around.

Jim Petrus

Hospitality Icon and Founder of Petrus Advisors

“I have had the pleasure of knowing Manuel Martinez for 10 years, working closely under his outstanding leadership during his tenure as General Manager of our five-star luxury hotel.

More than just a great boss, he has been an incredible mentor to me. I highly recommend Manuel as a trusted expert who brings immense value and dedication to everything he does. Trust me, you are in great hands.”

Carla Mulholland

Complex Director of Human Resources. Montage Hotels & Resorts

I have had the privilege of working alongside Manuel and have always been impressed by his strong commitment to excellence as a leader.

What stood out to me is his clear focus on luxury service and quality, operational excellence, and a genuine passion for his work.

He deeply cares about his teams. He led with empathy and integrity and created an environment where we all felt valued and motivated.

Beyond his core expertise, his curiosity and commitment to continuous learning are truly remarkable. His strong relationships and trusted friendships across the industry, from clients to PR and media organizations, reflect his ability to connect meaningfully and build lasting relationships.

Having Manuel as a coach would create an intentional, precise, and deep human experience, one where you feel truly seen, understood, and elevated.

Cristina GOSPODIN

Regional Director, Hotel Performance, Americas Sofitel Legend, Sofitel, MGallery, Emblems

“I have worked in executive hospitality roles for the last 30 years, and I can confidently say that Manuel is one of a kind. His wealth of experience and deep knowledge of the industry, combined with his innovative methodologies, consistently lead to the creation of highly successful teams. It’s clear that his approach not only fosters collaboration but also drives exceptional results.”

Osman Cuadros

CEO, Lemontree Healthcare

“Working with Manuel was a tremendous professional development experience. His extensive industry knowledge and leadership experience allowed him to provide valuable insight while empowering me to think critically and develop my own solutions.

Rather than simply giving answers, Manuel consistently asked the right questions to guide me toward the best path forward.

His coaching style is direct, clear, and transparent, and he always kept me focused on what mattered most.

I greatly appreciated his mentorship, honesty, and commitment to helping me grow both professionally and personally.”

Matthew Deudne

General Manager, Kellogg Conference Hotel Capitol Hill

Manuel has had and continues to have a tremendous influence on my professional career. As my mentor, he consistently held me accountable, pushed me beyond my comfort zone, and provided the wisdom and guidance that I needed to succeed. He is an exceptional leader who does more than teach; he inspires, challenges, and empowers you to be the best version of yourself.

As a coach, Manuel possesses the gift of recognizing opportunities and potential before others see them. His approach and style develop confidence and excellence and brings out the very best in those fortunate enough to learn from him.

Dewayne Wright

Complex Managing Director, JW Marriott Hotel and Residences

“Working with Mr. Martinez at The Ritz-Carlton, The Mark Hotel, and the Salamander were some of the most defining experiences of my career. When I was just starting out, he saw potential in me that I didn’t yet see in myself and gave me opportunities to grow, lead, and succeed.

His mentorship, belief in me, and genuine commitment to my development laid the foundation for the leader I am today. I truly believe I would not have achieved the success I have in my career without his guidance, and I will always be grateful for the lasting impact he had on my life”

Eduardo Miranda

Director - Implementation, US & Canada. Marriot International

Manuel is a leader who brings out the best in everyone. He is thoughtful and has a genuine interest in every member of his staff, from his housekeepers to his executive team. He proves that when everyone is aligned and working as a collective, anything is possible. Whenever I would come to him with a challenge, he would always say, “Andrew, we put a man on the moon, so we can certainly figure this out.”

Manuel and I brought our hotel through Covid-19 together. Watching him make decisions, and create standards that the rest of the luxury industry then adopted as their own, was the best education in the world. Working with Manuel was a high point in my career. He is a mentor and a good friend, and I would follow him anywhere.

Andrew Jeffries

Director of Sales and Marketing, El Encanto Santa Barbara

Working with Manuel has been a privilege. He truly believes in “inspecting what he expects, He remains closely connected to the operation while coaching and mentoring his team in a way that supports growth without micromanaging.

One example that reflects his leadership well was the Met Gala. It was an exceptionally demanding event that required the full commitment of the team to deliver at the highest level. Despite the intensity and long hours, Manuel remained present throughout the day and into the night, checking in with the team, expressing appreciation, and stepping in wherever support was needed. His visibility, humility, and genuine gratitude left a lasting impression.

He is an outstanding leader, coach, and mentor who elevates those around him while consistently delivering results. His passion for hospitality, commitment to developing others, and genuine care for both guests and employees make him an exceptional asset to any organization. He inspires excellence, builds high-performing teams, and leads with authenticity, integrity, and heart.

Shirley Vera

Corporate Director of Housekeeping, Aspen Hospitality

I had the pleasure of working with Mr. Martinez at The St. Regis NY while he was Hotel Manager. He cares for his team deeply, pushing his team to be excellent in both their work quality and character.

He doesn’t just utilize the talent under him, he develops talent. He builds meaningful relationships with his team that last throughout career changes. His excellence is not only seen internally but also in every guest experience. He is incredibly detail oriented, ensuring all guest expectations are exceeded. He pushes his team to be the best for their sake and for the sake of the guest. Everyone feels proud to be on a team with Mr. Martinez.

Lauren Mackiewicz

Director of Residences

I was extremely fortunate to have worked with Manuel and witnessed firsthand his excellent management and communication skills, as well as his genuine approach to his team.

I have worked with many senior hospitality leaders in my career, and I can say that Manuel was the most well-rounded individual that I have had the pleasure of working with. This is a rare occurrence in this business, and you definitely know when that person, their character, and integrity, bless your existence and professional role, making you better than you were before knowing them.

Stephen J. Crews

Director of Finance, The Jefferson Hotel, Washington DC

Manuel lead with integrity and authenticity, and a genuine commitment to the team. One of the things I admire most is how approachable and connected you are with your staff. You make people feel valued, recognized, and motivated to do their best.

You have a unique ability to reward and celebrate the contributions of others, creating a culture where people feel appreciated and inspired. Your commitment to continuous improvement is evident in everything you do, you are always striving to be better every day, and that mindset encourages those around you to do the same.

Manuel’s attention to detail, exceptional communication skills, and ability to provide clear direction have made a lasting impact on me. Beyond being an outstanding leader, Manuel is simply a great person to work with, someone who genuinely cares about people while consistently driving excellence.

Eric Morin

General Manager & Head of Sales, North America Voile d’Or

From the day Manuel joined as General Manager, he transformed the hotel by breaking down departmental silos and creating a collaborative leadership culture through weekly executive meetings. His ability to unite teams strengthened communication, improved operational performance, and elevated the overall guest experience. He also enhanced the arrival experience, fostered an engaged employee culture, and consistently upheld the highest standards across the property.

As Director of Revenue Management, I had the privilege of partnering closely with Manuel on revenue strategy and ownership presentations. Beyond his operational expertise, he was an exceptional coach and mentor who encouraged collaboration, valued new ideas, and invested in the growth of those around him. Manuel leads with integrity, vision, and genuine respect for people, making a lasting impact on both business results and the careers of his team members. I recommend him without hesitation as an outstanding hotel executive, leader, coach, and mentor.

Jennifer Mahl

Director of Revenue Management

Working with Manuel while he was the General Manager at Salamander Washington DC was a truly transformative experience for my career. As a leader, he fostered an environment of excellence and collaboration, constantly inspiring our team to deliver top-tier results. His strategic vision and ability to guide directors were key to our collective success. He is an exceptional mentor who genuinely knows how to unlock the potential in people.

Yarisa Almodovar

Director of Rooms. St. Regis Cap Cana

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